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For a few days I have been occupied with the website Etsy which is specialised on the buying and selling of handcrafted products. I heard about the website Etsy from several people and was at first reluctant to use this platform.  I now decided to give it a try after talkig to Dinah Smutny of Lilesadi. She said that for her company the exposure on Etsy brought many good contacts and very good sales. I also indulged deeply into the Etsy Seller handbook, which I find useful not only for Etsy but for online sales in general (later I will apply this knowledge also to the Store here on http://www.ninalevett.com/store). Here is the link:

http://www.etsy.com/blog/en/2012/the-seller-handbook/
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I have learned that it is especially useful to make closeup shots of the items,  so that the client gets a hand-on feel of what he is buying. The product shot should replace the product in a real shot and should gvie a “real idea” of the product as it will be used in the buyer’s home . I also liked the idea of shooting atmospheric shots (stylized room view that show the everyday use of the concerned objects). In this case we did a flower arrangement and set a complete table decoration to give an idea how a dinner party could look with Nina Levett tableware.
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Since my new inspirational blog is called Neonjunky, I wanted to use neon colors for the shooting. Together with my two helpers (Nora Schmoll and Tamara Koblizek) I got out all my fabrics and we sorted out everything so we could find suitable fabrics for the shooting. We looked for inspirational photos on Pinterest and showed them to Katarina Niznanska (the florist), who then made the wonderful flower designs on these photos.
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http://pinterest.com/ninalevett/pins/
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You can see some impressions of this wonderful day on the photos above. This is the new Etsy shop: NinaLevett.

Today I opened my Etsy shop. I had been thinking about this step for quite a while now. This morning I watched videos on Etsy about become a seller there.
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It was all about how to have financial success as a designer. As my recent projects were very expensive but were not for sale, I thought it might be a good idea to produce a series of products especially for the online store Etsy.
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These products are extremely well priced to compete with the other products on Etsy.
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Following Etsy’s rules means disregarding Nina Levett’s rules: NO SEX is one of their policies. So the products on Etsy will be different. This also expains the price difference between Nina Levett’s products and the products on the Etsy store.
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In the last weeks I was reading about how to blog and how to create online content. I hope that slowly I understand how it is done. It seems that it’s all about great photos, being authentic and also creating a story about the products you sell.
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I will be elaborating on this soon.

Here is the complete link to the Etsy shop of Nina Levett: http://www.etsy.com/shop/NinaLevett

Etsy Shop Nina Levett : :  About Page Etsy Shop Nina Levett : :  First Item

Etsy Shop Nina Levett : :  First Item